Examples

Share of Model in the wild

Real Share of Model measurements across 7 categories, sampled Q1 2026 across ChatGPT and Gemini. Numbers move — this is a snapshot.

B2B CRM

Named in 34% of 'best CRM' prompts across ChatGPT + Gemini. Salesforce trails at 22% despite larger market share — a classic AI-era inversion.

34%

SoM

Project management SaaS

Notion dominates generic 'best project management' prompts. Linear wins when the prompt specifies 'for engineering teams'.

41%

SoM

AI writing tools

The model's own product dominates its own category. Jasper and Copy.ai split ~15% each. Long-tail brands are invisible.

58%

SoM

E-commerce platforms

Shopify's SoM is 3× its actual market share. LLM training data heavily overweights their category content.

47%

SoM

Cloud storage

Dropbox and OneDrive within 3 points. Notably, Box is nearly invisible in consumer prompts despite being a $2B enterprise brand.

39%

SoM

Ride-share

Uber's SoM eats Lyft in most prompts. Regional players (Bolt, Grab, Ola) win only when prompt specifies geography.

62%

SoM

Payroll software

Rippling has grown SoM from 8% to 24% in 12 months — measurable competitive shift.

33%

SoM

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