Insights

Original research on how AI ranks brands

We run the experiments other AI-visibility companies talk about. Quarterly State of AI Brand Visibility reports, weekly LLM teardowns, and the playbooks behind every result you see in our case studies.

Q2 2026 Report

State of AI Brand Visibility — Q2 2026

We benchmarked 4,200 brands across GPT-4o, Claude 3.5, Gemini 1.5 and Perplexity. Average brand appears in 3.1% of commercial prompts. Category leaders: 38%.

May 202618 min

Experiment

We tested 500 'best [product]' prompts across 4 LLMs

Same prompt, 4 different models, 4 different winners 41% of the time. Here's why brand consistency across LLMs is the next SEO.

May 20269 min

Playbook

How Claude actually picks which SaaS to recommend

Reverse-engineered from 12,000 Claude outputs: citation surface, semantic clustering, and the 'reference brand' phenomenon.

Apr 202612 min

Deep dive

Why AIPC.computer hit 12K mentions in 90 days

The full architecture: domain strategy, citation engineering, prompt simulation network, and the LLM routing layer that compounded results.

Apr 202615 min

Opinion

Google is the last search engine. LLMs are the first answer engines.

Search returns links. AI returns decisions. The brands that engineer the decision layer will own the next decade of commerce.

Mar 20267 min

Glossary

AEO, GEO, LLM SEO — what's actually different

A precise vocabulary for the AI visibility space, with examples of what each discipline owns and where they overlap.

Mar 20266 min

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